4 Key Reasons Why You Should Keep Your Influencers Close
It’s a fast-moving world out there, with more information coming at us every day. I find it really difficult to know where to look first every morning to stay on top of the news I need for our...
View ArticleWhen Does an Influence Marketing Program Make Sense for Your Brand?
Since influence marketing is a difficult concept for companies to grasp, not to mention a scary one at that, it’s understandable that you might not be ready to jump head first into developing an...
View ArticleFocused Topics Help Create an Effective Influence Marketing Strategy
As regular blog readers likely know by now, Appinions advocates for contextual influence marketing – that is, assessing influence within a topic or industry category, vs. measuring influence solely...
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The Angelina Effect on Breast Cancer Influence
As you probably now by now, Angelina Jolie is in the news again. No, she hasn’t adopted another child or come out with a new blockbuster movie. She’s become the de facto new spokesperson for breast...
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The Right Metrics for Influence Marketing
We get asked all the time, “How do we measure our influence marketing efforts?” It’s really the holy grail of all marketing, really: how to determine whether your efforts are having an impact, and the...
View ArticleTwitter Followers Aren’t the End-All
We here at Appinions are big fans of Twitter – we think it’s an amazing tool for connecting with people, getting the news, learning about our industry and so much more. But we’re not fans of Twitter as...
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The Value Exchange for Influencers
Twenty-thirteen seems to be shaping up as the year of the influencer. Everyone is talking about influencers: how to find them, who they are, and what to do with them. But no one seems to be talking...
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What is Topical Influence?
One of the most important concepts here at Appinions is topical influence. As many of you know, we don’t look to try and measure influence for influence’s sake; we only want to gauge whether an...
View ArticleMeasurement in Influence Marketing: All About Impact
Is influence marketing a numbers game? When people think about social media influence, it can be tempting to treat it like advertising. Although ads are measured in number of impressions – the number...
View ArticleFinding Influencers: They’re Not Necessarily Like Us
The other day a member of our client services team was helping a client identify influencers for a social marketing campaign for a line of tech products. The client wanted to target working mothers; by...
View ArticleThe Gift of Influence
If you’re thinking about influence as a mere commodity, then it’s time to think again. An influence marketing campaign is not just a question of plunking down your dollars for an influencer to deliver...
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